In the ultra-competitive financial services world, insights into customer behavior shape up the products and offerings. Our clients seek variety of information about the consumers and they want to capture the data well before the competition. ECS offers Big Data platforms and advanced analytics solutions to obtain the competitive advantage. This enables the banks the power to handle large amount of customer information they have on-hand, including product purchases, transaction histories, service delivery preferences, geographic and demographic information and derive meaningful insights.
Our best practice methodologies and approaches for marketing measurement and analysis maximize the effectiveness of each channel from acquisition to engagement optimizing return on investment(ROI). We apply analytical tools and techniques to your marketing problems with the measurement of marketing strategies by using various marketing techniques. With our platforms and advance machine learning techniques, you always stay ahead of the competition.